Posts tagged 'Personalized Furniture'

Nature is not in the business of consistency. There are no Formica® forests. Every hardwood tree that grows in the Appalachian mountains develops its own graining and tone depending on elevation, severity of the winters, rainfall and competition for sunlight. Once that tree makes it to the lumberyard, it’s up to our buyers to determine if it is Gat Creek-worthy.

“There are specific standards for grading lumber,” said Gat Caperton. “The National Hardwood Lumber Association has spent a century making them as confusing and complicated as possible. While we consider the standards, what we rely on is the old-fashioned eye test. Does it look like it will make a pretty piece of furniture or not.”

For furniture companies manufacturing overseas, maximizing profits means using cheap labor and lesser quality materials, guessing consumer tastes well into the future, shipping many container loads, warehousing the stock and waiting for buyers. Inevitably, the goods that go unsold end up in the landfill to make room for the next wave of shipping containers. That model was always a no-go for Gat Creek. “A sustainable manufacturing model is what we have long been about, building to order and still being competitive with international businesses,” Gat Caperton said. “Our customer wants to pay for beautiful wood, finish and craftsmanship. So that’s what we invest in and get rid of everything else.”