For furniture companies manufacturing overseas, maximizing profits means using cheap labor and lesser quality materials, guessing consumer tastes well into the future, shipping many container loads, warehousing the stock and waiting for buyers. Inevitably, the goods that go unsold end up in the landfill to make room for the next wave of shipping containers. That model was always a no-go for Gat Creek.
“A sustainable manufacturing model is what we have long been about, building to order and still being competitive with international businesses,” Gat Caperton said. “Our customer wants to pay for beautiful wood, finish and craftsmanship. So that’s what we invest in and get rid of everything else.”
February 18, 2022